Privacy Policy
We are committed to protecting your personal data and privacy. This policy explains how Marketing Bugs collects, uses, stores, and safeguards your information when you interact with our website and services.
Quick Summary: Marketing Bugs collects only the data necessary to provide our services and communicate with you. We do not sell your personal data. You have full rights to access, correct, or delete your information at any time. This policy is governed by India's Digital Personal Data Protection Act (DPDPA) 2023 and is aligned with international privacy standards.
01 Information We Collect
Marketing Bugs collects personal data when you interact with our website, submit forms, contact us, or engage with our digital marketing services. We collect only what is necessary for the stated purposes.
Information You Provide Directly
- Contact information — Full name, email address, phone number, and company/brand name submitted via our contact forms, audit request forms, or WhatsApp
- Service information — Details about your business goals, marketing budget, and service requirements shared during consultations
- Communication data — Messages, emails, and correspondence you send to us at hello@marketingbugs.in
- Client onboarding data — Business details, website URLs, social media account access, and ad account credentials provided by clients for service delivery
Information Collected Automatically
- Usage data — Pages visited, time on site, referral URLs, and click behaviour, collected via Google Analytics 4
- Device information — Browser type, operating system, screen resolution, and device type
- IP address — Used for geographic analytics and fraud prevention (anonymised by default)
- Cookie data — Preference, analytics, and functionality cookies (see Section 5 for full details)
Information from Third Parties
- Ad platform data — Campaign performance data from Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Social media data — Audience insights and engagement data from connected social media pages managed on behalf of clients
- Referrals — Contact information shared by existing clients or partners with your prior consent
02 How We Use Your Data
We use collected data exclusively for the purposes described below. We do not use your data for purposes beyond what you would reasonably expect when providing it.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Responding to enquiries and audit requests | Name, email, phone, company | Legitimate interest / Consent |
| Delivering contracted digital marketing services | All client-provided data | Contract performance |
| Sending service updates and reports | Email address, name | Contract performance |
| Marketing communications (with consent) | Email address, name | Consent |
| Website analytics and improvement | Usage data, cookies | Legitimate interest |
| Legal compliance and fraud prevention | IP address, identity data | Legal obligation |
| Invoicing and financial records | Name, email, company, billing details | Legal obligation |
We will never: Sell your personal data to third parties, use your data for purposes unrelated to our services, or share your information with advertisers for targeting purposes without your explicit consent.
03 Legal Basis for Processing
Under India's Digital Personal Data Protection Act (DPDPA) 2023 and applicable international privacy law, we process personal data on the following legal grounds:
- Consent — When you submit our contact form, subscribe to communications, or accept cookies, you provide explicit consent for those specific processing activities.
- Contract performance — Processing necessary to deliver services under a signed service agreement with Marketing Bugs.
- Legitimate interests — Website analytics, fraud prevention, and internal business operations.
- Legal obligation — Where processing is required to comply with Indian tax law, GST regulations, or court orders.
04 Data Sharing & Disclosure
Marketing Bugs does not sell, rent, or trade your personal data. We may share your data only in the limited circumstances described below.
Service Providers (Data Processors)
- Google LLC — Google Analytics 4, Google Ads, Google Workspace
- Meta Platforms Inc. — Meta Business Suite and Ads Manager
- WhatsApp / Meta — Client communication via WhatsApp Business
- Razorpay / payment processors — Invoice payment processing (if applicable)
- Hosting providers — Website and data hosting infrastructure
Legal Disclosure
We may disclose personal data if required to do so by law, government authority, or court order.
Business Transfers
In the event of a merger or acquisition, personal data may be transferred to the acquiring entity with prior notification.
Important: When we manage Google Ads, Meta Ads, or social media accounts on behalf of clients, data related to those advertising platforms is subject to Google's and Meta's own privacy policies in addition to ours.
05 Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse site performance.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Essential website functionality, security, and form submission | Session |
| Analytics (GA4) | Visitor behaviour, traffic sources, page performance (anonymised) | 13 months |
| Preference | Remembers your cookie consent choice and site preferences | 12 months |
| Marketing | Remarketing pixels for Google Ads and Meta Ads (only with consent) | 90 days |
You may withdraw cookie consent at any time by clearing your browser cookies or visiting our cookie settings.
06 Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.
- Enquiry and audit request data — 24 months from last interaction
- Active client data — Duration of service agreement plus 36 months
- Financial and billing records — 7 years (Indian income tax and GST regulations)
- Marketing communication data — Until you unsubscribe or withdraw consent
- Website analytics data — 14 months (Google Analytics 4 default, anonymised)
- Cookie consent records — 12 months from consent date
07 Your Rights
Under the Digital Personal Data Protection Act 2023 (India) and applicable international privacy law, you have the following rights:
- Right to Access — Request a copy of all personal data we hold about you.
- Right to Correction — Request correction of inaccurate or incomplete data.
- Right to Erasure — Request deletion of your personal data where no longer necessary.
- Right to Restrict Processing — Request that we limit how we use your data.
- Right to Data Portability — Request a machine-readable copy of data you have provided.
- Right to Withdraw Consent — Withdraw consent at any time without affecting prior lawful processing.
- Right to Grievance Redressal — Raise a complaint with our grievance officer or India's Data Protection Board.
To exercise any of your rights, contact our Grievance Officer at hello@marketingbugs.in with subject line "Data Privacy Request". We will respond within 30 days.
08 Data Security
Marketing Bugs implements appropriate technical and organisational security measures to protect your personal data.
Security Measures Include
- HTTPS/SSL encryption for all data transmitted via our website
- Access controls and role-based permissions for internal team access to client data
- Two-factor authentication on all platforms used to manage client accounts
- Regular security assessments and password hygiene policies for team members
- Confidentiality agreements signed by all team members and contractors
- Secure deletion protocols when data retention periods expire
While we take all reasonable precautions, no internet transmission is 100% secure. If you suspect a security incident, contact us immediately at hello@marketingbugs.in.
09 Third-Party Links
Our website may contain links to third-party websites including social media platforms, client case study platforms, and partner services. These websites are governed by their own privacy policies.
We are not responsible for the privacy practices or content of third-party websites. The presence of a link does not imply endorsement of that website or its privacy practices.
10 Children's Privacy
Marketing Bugs' services are intended exclusively for business clients and are not directed at children under the age of 18. We do not knowingly collect personal data from individuals under 18 years of age.
If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete such data. Contact us at hello@marketingbugs.in if you believe a minor has provided data to us.
11 Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will:
- Update the "Last Updated" date at the top of this page
- Display a prominent notice on our website for 30 days following any material change
- Notify existing clients via email where changes materially affect how we process their data
Your continued use of our website or services after the effective date of an updated policy constitutes acceptance of the revised terms.
12 Contact & Grievance Officer
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our designated Grievance Officer:
| Grievance Officer | Ashish Musafir (Founder & CEO) |
| Organisation | Marketing Bugs Digital Agency |
| hello@marketingbugs.in | |
| Phone | +91 89290 80902 |
| Address | G135, Second Floor, Cabin No. 5, Main Kanjhawala Road, Rohini Sector 22, Delhi |
| Response Time | Within 30 days of receipt |
| Working Hours | Monday – Saturday, 10:00 AM – 7:00 PM IST |
Please use "Data Privacy Request" as the email subject line and include your full name and a description of your request.
Have Questions About Your Data?
Our team is here to help. Reach out for any privacy concerns, data requests, or general enquiries about how we handle your information.
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